I'm a Senior User Experience Designer passionate about creating holistic experiences that resonate deeply with both user and business needs. My work is anchored in empathy and accessibility, ensuring each experience is impactful and inclusive. I prioritise understanding user needs and aligning them with business goals to drive meaningful outcomes. For me, accessibility is fundamental, not just an add-on, ensuring every interaction is user-friendly and inclusive.

I adopt a design-thinking mindset, exploring user behaviours through research and testing, which guides my design decisions. This approach helps me create designs that resonate emotionally with users while meeting business objectives. By immersing myself into work I am able to foresee future needs, and create solutions that are both sustainable and adaptable.